Les Mills is known worldwide for their diverse, intense group fitness classes. Before I was even serious about getting in shape, I was addicted to getting a spot in the always-packed BODYPUMP(TM) classes at our local rec center. They always seem to be coming out with something new and innovative that I’m dying to try, and their latest creation, Immersive Fitness, is no exception.
Through a partnership with Reebok, Les Mills is bringing an entirely new concept to group fitness. Also knows as The Project, Immersive Fitness literally “immerses” participants in their workout. Participants cycle through movements cued by instructor and perfectly times with audio and video piped into fitness studios equipped with theater-quality surround sound and 360-degree cinema displays. Les Mills calls it “the integration of technology, exercise education and creative design.” Instead of imagining your cycling up the side of a mountain, the sights and sounds surrounding you will let you truly believe that the mountain really is just beneath your wheels. Why pretend to be dancing in the club during a high-energy aerobics class when the music and visuals wrapping around you will let you transport yourself there?
To kick things off, some of Les Mill’s most popular classes, including BODYCOMBAT(TM) and BODYJAM(TM) are getting the Immersive Fitness treatment for an exclusive European tour of The Project before it crosses the pond to the US in 2015. Check out this video to see just how it works:
You can also follow The Project on Instagram to keep up with their latest adventures. And if you want to be the first to know which cities The Project will be stopping in stateside, be sure to sign up on the Immersive Fitness website.
The next level of fitness is here. IMMERSIVE FITNESS™ surrounds participants with cinema quality video content projected onto screens of a purpose-built studio. Exercise moves synchronize perfectly with music and graphics, creating a truly immersive fitness experience. Learn more!
This is a sponsored conversation written by me on behalf of Les Mills. The opinions and text are all mine.